In our week two posts, we are reviewing a web-based tool and how it is used in a leadership situation. The tool that I am researching is YouTube. YouTube is an excellent web based tool that allows the user to place videos online. These videos can be on a variety of subjects and viewers around the world can watch them and in some cases interact with them.
Uses in Business Settings
Building an internet presence is very important. If a picture paints a thousand words, then video must surely paint a million. Using YouTube videos allows businesses to brand themselves as an expert in their prospective field (Peters, 2014). Videos allow people to connect with your brand, and through this connection, trust builds. Connections happen when people get to know other people, and YouTube allows this to materialize by allowing a person to show what they can offer. Personal relationships erect based on how a person presents themselves and how knowledgeable they are on the subject matter (Dinsmore, 2012). While this concept finds merit on the idea of two people coming together face to face, the same principles apply with a one on one cyber connection. Thus, Businesses can provide help, be genuine, show attention to detail, connect, remain persistent, make real friends and remain unforgettable all through the YouTube medium. Make friends, you ask – really? Certainly, think about this in terms of subscriptions. When a business connects with a person through a YouTube Video, they can subscribe to that business’ channel; thus effectively befriending the business and the ideologies for which the business stands.
Uses in Funeral Service
I am a funeral director; therefore, my example will give credence to YouTube’s use as a business tool in the area of funeral service. However, these ideas translate to a multiple variety of businesses. A Funeral home could produce video about the benefits of pre-arranging a funeral. This video could provide knowledgeable pre-arrangement advice a unique perspective on how to pre-arrange, and even show the various options available to a family that may not have been thought of previously. This gives potential customers a first-hand look at what the business offers, and a connection to the person in the video; a point of reference that will be the prelude to a face-to-face meeting.
Drawbacks of YouTube for Business
As with any medium, there are drawbacks to promoting a business with YouTube. First, while the medium does allow the customer to get to know what the business is about, it may leave the viewer with more questions than answers. A video may not answer every question that a potential customer can pose; thus, when the consumer searches for more answers the YouTube video may merely serve as a springboard for the consumer to go else ware. In addition, YouTube hosts a variety of videos. Some of the videos hosted by YouTube are less than professional. This means that some consumers might not take the businesses YouTube video seriously. The idea may be repelling to some consumers, and they may seek services from other sources.
Overall, YouTube is a positive resource for today’s business strategy. The business that uses YouTube as a tool to grow their corporation must consider all of the aspects involved. How must the video be made, presented and promoted? All of these things are important when connecting with people. YouTube has been a major source of visibility for many companies, and will be for many years to come.
Dinsmore, S. (2012, April 25). The 7 pillars of connecting with absolutely anyone. Retrieved from Forbes: http://www.forbes.com/sites/theyec/2012/04/25/the-7-pillars-of-connecting-with-absolutely-anyone/
Peters, W. M. (2014). How to use youtube for business. Retrieved from Ezine Articles: http://ezinearticles.com/?How-to-Use-YouTube-for-Business&id=4967718